--- title: "Currency and language · Specoria" description: "Currency and language: Agents compare prices in the shopper’s currency; a wrong code or language leads to wrong matches." source_url: "https://specoria.com/method/checks/market-match/" lang: "en" --- [← All checks](https://specoria.com/method/checks/) market_match # Currency and language Why it matters Agents compare prices in the shopper’s currency; a wrong code or language leads to wrong matches. **Category** Consistency **Weight** 2 of 100 points **Critical blocker** No. If it fails, it only costs its own weight. **Applies to** Online stores · Hotels and lodging · Service businesses **Effort** 30 minutes · developer **Score model** v2.4 ## How we measure it We compare the price currency with the domain’s market (e.g. .com.tr → TRY) and the page language () with the market’s language. A mismatched currency fails; a missing or different language tag is a partial pass. On hotel and service sites this check is measured on the homepage instead of a product page. ### What the result page says These are the sentences in the test result; “…” is replaced by what we found on your site. - Passed The price currency and page language match the store’s market. - Partial The page has no language tag ( ). - Partial The page language (…) doesn’t match the market’s language. - Failed The price currency (…) doesn’t fit the market (… expected). ## How to fix it **Target:** priceCurrency is an ISO 4217 code (USD) and matches the page language. ### How to verify it yourself The page should have set and priceCurrency "USD". ### Fix it with an AI coding agent Paste this into Claude Code, Cursor or another coding agent working on your store’s code. Review the change before you deploy it. `You are working on my online store. Specoria’s agent readiness test checks the item below. Fix it so AI shopping agents can read the store and act on it. ## 1. Currency and language (market_match) Target: priceCurrency is an ISO 4217 code (USD) and matches the page language. Reference: https://specoria.com/method/checks/market-match/ ## Rules - First look through the codebase and tell me which files or templates you will change, before editing anything. - Change only what these checks need, and keep the visible page and the structured data saying the same thing. - Never invent prices, stock, shipping or return terms, reviews or product identifiers (GTIN): take them from the store’s real data or ask me. - Don’t block or slow down real visitors and don’t add tracking. - After deploying, run the free test again at https://specoria.com/ to verify the fix.` ## Where it sits in the 196-criteria framework The result of this check counts as evidence for these items of the readiness framework: - `8.11` Content exists in the target market's language [The framework and its source →](https://specoria.com/method/#criteria) [← PreviousStock consistency](https://specoria.com/method/checks/stock-match/)[Next →Return window consistency](https://specoria.com/method/checks/policy-match/) [Run the free test](https://specoria.com/method/checks/market-match/#test) [See the sample report →](https://specoria.com/reports/sample-report/) ## Related - [Price consistency](https://specoria.com/method/checks/price-match/) - [Stock consistency](https://specoria.com/method/checks/stock-match/) - [Scan API, MCP server and GitHub Action](https://specoria.com/developers/) Run the free test from your own scripts or CI - [Agent Readiness Index 2027](https://specoria.com/index/) How the benchmarked stores scored, with open data FREE TEST ## Test your store now Enter your store’s address: 27 checks on your public pages, the way a shopping agent reads them. The free test runs in your browser and needs JavaScript. [Request the free deep audit by email instead →](https://specoria.com/#contact) Your result opens on its own page. Want the full picture? The free deep audit and panel come next, by email.