---
title: "Business identity · Specoria"
description: "Business identity: An agent wants to confirm the seller is a real business; a store with an unclear identity falls behind on trust."
source_url: "https://specoria.com/method/checks/org-identity/"
lang: "en"
---

[← All checks](https://specoria.com/method/checks/)
org_identity

# Business identity

Why it matters An agent wants to confirm the seller is a real business; a store with an unclear identity falls behind on trust.

**Category**
Policies and trust

**Weight**
2 of 100 points

**Critical blocker**
No. If it fails, it only costs its own weight.

**Applies to**
Online stores

**Effort**
1 hour · developer

**Score model**
v2.4

## How we measure it

We look for the business (Organization) in the structured data of the pages we read: contact details and social profile links (sameAs). Both pass, one missing is a partial pass, no business data fails.

### What the result page says

These are the sentences in the test result; “…” is replaced by what we found on your site.

- Passed Organization data is present: …, with contact details and social profiles.
- Partial Organization data is present but missing: ….
- Failed There’s no Organization data describing your store.

## How to fix it

**Target:** The homepage carries OnlineStore data with name, address, contact details and social profiles.

### Example code

`{
"@context": "https://schema.org",
"@type": "OnlineStore",
"@id": "https://example.com/#org",
"name": "Store Name",
"url": "https://example.com",
"telephone": "+1 000 000 0000",
"address": { "@type": "PostalAddress", "addressCountry": "US" },
"sameAs": ["https://www.instagram.com/store"]
}`
Example values (example.com, product name, price) are placeholders; replace them with your own.

### How to verify it yourself

The homepage’s OnlineStore/Organization JSON-LD should include name, address, phone and sameAs.

### Fix it with an AI coding agent

Paste this into Claude Code, Cursor or another coding agent working on your store’s code. Review the change before you deploy it.

`You are working on my online store. Specoria’s agent readiness test checks the item below. Fix it so AI shopping agents can read the store and act on it.

## 1. Business identity (org_identity)
Target: The homepage carries OnlineStore data with name, address, contact details and social profiles.
Example fix (adapt it to this codebase and platform; example values are placeholders):
```
{
"@context": "https://schema.org",
"@type": "OnlineStore",
"@id": "https://example.com/#org",
"name": "Store Name",
"url": "https://example.com",
"telephone": "+1 000 000 0000",
"address": { "@type": "PostalAddress", "addressCountry": "US" },
"sameAs": ["https://www.instagram.com/store"]
}
```
Reference: https://specoria.com/method/checks/org-identity/

## Rules
- First look through the codebase and tell me which files or templates you will change, before editing anything.
- Change only what these checks need, and keep the visible page and the structured data saying the same thing.
- Never invent prices, stock, shipping or return terms, reviews or product identifiers (GTIN): take them from the store’s real data or ask me.
- Don’t block or slow down real visitors and don’t add tracking.
- After deploying, run the free test again at https://specoria.com/ to verify the fix.`

## Specifications and guidance

- [schema.org/Organization ↗](https://schema.org/Organization)

The check is based on these open sources; links go to the publisher’s own pages.

## Where it sits in the 196-criteria framework

The result of this check counts as evidence for these items of the readiness framework:

- `2.1` Organization schema on the homepage

[The framework and its source →](https://specoria.com/method/#criteria)

[← PreviousShipping cost and time on the page](https://specoria.com/method/checks/shipping-human/)[Next →Legal pages (distance selling, Türkiye)](https://specoria.com/method/checks/legal-pages/)

[Run the free test](https://specoria.com/method/checks/org-identity/#test) [See the sample report →](https://specoria.com/reports/sample-report/)

## Related

- [Machine-readable return policy](https://specoria.com/method/checks/returns-machine/)
- [Returns page and window](https://specoria.com/method/checks/returns-human/)
- [Agent Readiness Index 2027](https://specoria.com/index/) How the benchmarked stores scored, with open data
- [Agentic commerce statistics](https://specoria.com/agentic-commerce-statistics/) Sourced, dated figures you can cite

FREE TEST

## Test your store now

Enter your store’s address: 27 checks on your public pages, the way a shopping agent reads them.

The free test runs in your browser and needs JavaScript. [Request the free deep audit by email instead →](https://specoria.com/#contact)

Your result opens on its own page. Want the full picture? The free deep audit and panel come next, by email.