---
title: "Business data: Organization, ProfessionalService · Specoria"
description: "Agents check who you are and where you work before suggesting you; a business without this data is easy to skip."
source_url: "https://specoria.com/method/checks/service-org/"
lang: "en"
---

[← All checks](https://specoria.com/method/checks/)
service_org

# Business structured data (Organization / ProfessionalService)

Why it matters Agents check who you are and where you work before suggesting you; a business without this data is easy to skip.

**Category**
Policies and trust

**Weight**
18 of 100 points (together with the common checks)

**Critical blocker**
No. If it fails, it only costs its own weight.

**Applies to**
Service businesses

**Effort**
1 hour · developer

**Score model**
v2.4

## How we measure it

We look for business structured data (Organization, LocalBusiness, ProfessionalService…) on the homepage and count three fields: name, contact (phone or email) and area served (areaServed). All pass, no data fails, anything in between is scored in proportion.

### What the result page says

These are the sentences in the test result; “…” is replaced by what we found on your site.

- Passed Business data is complete: …, with contact details and the area served.
- Partial Business data is present but missing: ….
- Failed The homepage has no Organization, ProfessionalService or LocalBusiness data describing the business.

## How to fix it

**Target:** One ProfessionalService (or Organization / LocalBusiness) node with name, contact details, address and the area served.

### Example code

`{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"@id": "https://example.com/#org",
"name": "Business name",
"url": "https://example.com",
"telephone": "+00 000 000 0000",
"email": "hello@example.com",
"areaServed": { "@type": "Country", "name": "US" }
}`
Example values (example.com, product name, price) are placeholders; replace them with your own.

### How to verify it yourself

The homepage’s JSON-LD should include name, telephone or email, and areaServed.

### Fix it with an AI coding agent

Paste this into Claude Code, Cursor or another coding agent working on your store’s code. Review the change before you deploy it.

`You are working on my online store. Specoria’s agent readiness test checks the item below. Fix it so AI shopping agents can read the store and act on it.

## 1. Business structured data (Organization / ProfessionalService) (service_org)
Target: One ProfessionalService (or Organization / LocalBusiness) node with name, contact details, address and the area served.
Example fix (adapt it to this codebase and platform; example values are placeholders):
```
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"@id": "https://example.com/#org",
"name": "Business name",
"url": "https://example.com",
"telephone": "+00 000 000 0000",
"email": "hello@example.com",
"areaServed": { "@type": "Country", "name": "US" }
}
```
Reference: https://specoria.com/method/checks/service-org/

## Rules
- First look through the codebase and tell me which files or templates you will change, before editing anything.
- Change only what these checks need, and keep the visible page and the structured data saying the same thing.
- Never invent prices, stock, shipping or return terms, reviews or product identifiers (GTIN): take them from the store’s real data or ask me.
- Don’t block or slow down real visitors and don’t add tracking.
- After deploying, run the free test again at https://specoria.com/ to verify the fix.`

## Specifications and guidance

- [schema.org/LocalBusiness ↗](https://schema.org/LocalBusiness)
- [schema.org/ProfessionalService ↗](https://schema.org/ProfessionalService)

The check is based on these open sources; links go to the publisher’s own pages.

[← PreviousBooking entry point reachable](https://specoria.com/method/checks/booking-entry/)[Next →Services described](https://specoria.com/method/checks/service-pages/)

[Run the free test](https://specoria.com/method/checks/service-org/#test) [See the sample report →](https://specoria.com/reports/sample-report/)

## Related

- [Cancellation policy discoverable](https://specoria.com/method/checks/cancellation-policy/)
- [Contact details readable](https://specoria.com/method/checks/contact-details/)
- [Agent Readiness Index 2027](https://specoria.com/index/) How the benchmarked stores scored, with open data
- [Agentic commerce statistics](https://specoria.com/agentic-commerce-statistics/) Sourced, dated figures you can cite

FREE TEST

## Test your store now

Enter your store’s address: 27 checks on your public pages, the way a shopping agent reads them.

The free test runs in your browser and needs JavaScript. [Request the free deep audit by email instead →](https://specoria.com/#contact)

Your result opens on its own page. Want the full picture? The free deep audit and panel come next, by email.