AI revenue-at-risk calculator
Estimate how much of your monthly revenue arrives through AI assistants and shopping agents: the channel a store agents can’t read misses. It runs in your browser; nothing you type is sent to us.
ESTIMATE, NOT A PROMISE
Enter your monthly revenue, average order value, AI share and conversion rate to see the estimate.
Monthly revenue through AI-referred visits
This is arithmetic on your own numbers, not a measurement of your store and not a promise of revenue. The low end assumes AI-referred visitors convert like everyone else; the high end assumes they convert better by the uplift. Your revenue already includes these visitors, so the high end splits it between the two groups instead of adding the uplift on top, and it never exceeds your revenue. A store agents can’t read can miss this revenue; whether yours does depends on your store and your sector.
How it is calculated
low = monthly revenue × AI share
AI weight = AI share × (1 + conversion uplift)
high = monthly revenue × AI weight ÷ (100% - AI share + AI weight)
AI visits = revenue ÷ average order ÷ conversion rate × AI share
in 12 months = the same with AI share × (1 + yearly growth), at most 100%, on today’s revenue
Your revenue already includes AI-referred visits, so the high end is their slice of it, not revenue × (1 + uplift). At 0% uplift both ends are equal; at 100% AI share both equal your revenue.Sources
- +54% Higher conversion rate for AI-referred visits than for visits from other sources. Adobe Analytics (Digital Commerce 360) ↗ · 2026-06-17
- +138% Growth in AI-referred visits to US retail sites in May 2026 versus a year earlier. Adobe Analytics (Digital Commerce 360) ↗ · 2026-06-17