Notes on agentic commerce
News, method notes and field observations on shopping agents, open protocols and how stores get ready for them.
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Shopify opened checkout to browser agents. What WebMCP means for every other store
Since 28 September 2026, an AI agent in the shopper's browser can read, fill in and submit a Shopify checkout through WebMCP tools, with the buyer's confirmation. What changed, what still needs a human, and what stores on other platforms can do now.
Read →The Turkish checkout through an AI agent's eyes: seven obstacles and how to fix them
Forced sign-up, province and district menus, Turkish ID numbers, SMS codes, 3D Secure, cash on delivery and bank transfer. What an AI shopping agent can and can't do at each step of a typical Turkish checkout, and what a store can change.
Read →What tires a shopping agent: 33 frictions that slow AI agents down in your store
CAPTCHAs, pop-up storms, prices that only appear after a click, checkout fees that show up at the last step. A checklist of the details that make AI shopping agents slow down, loop or give up, and what to fix first.
Read →We sent AI agents shopping in a real browser 40 times. Here's where they got stuck.
Four model families, five live stores, two shopping tasks per store. The strongest agents reached checkout every time, but a hidden checkout button, a hard-to-find cart link and missing guest checkout show where stores still lose them.
Read →The agent map, October 2026: four kinds of AI visitors, and the majority you can't see
More than 60 browser and computer-use agents are on the market, but only a few tell your store who they are. A field guide to the four identity classes, what changed this year, and what to do about each.
Read →Bot or buyer? How shopping agents identify themselves to your store
For years, stores built walls against bots. Now some bots arrive on the customer's behalf. Signed agents, the card networks' agent protocols, and why bot protection is now a sales channel setting.
Read →How do shopping agents choose a store?
Payment protocols, agentic storefronts and shared commerce standards all went live within a year. Getting onto an agent's shortlist now depends on verifiable data, not advertising.
Read →How shopping agents read your return policy
Turkey's distance-selling return rules changed on January 1, 2026, and in May 2026 the Council of State annulled several exceptions. A guide to bringing your policy in line with the current rules and rewriting it in terms agents can compare.
Read →Measuring the agent channel: why a single screenshot is misleading
In a study that asked the same question a hundred times, AI assistants almost never gave the same list. Measuring the agent channel properly takes real buyer tasks, repetition and confidence intervals, not rankings.
Read →How to prepare your product catalog for shopping agents
Agents read your product pages, feeds and policy pages, then check them against each other. A hands-on guide to building a catalog agents can verify, from product identifiers to return terms.
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