Potential score: definition and formula

It is a deterministic calculation, not a forecast of traffic or sales.

potential = max(score, score with the first 3 priorities set to passed)

Sample report: score 75; with its first three priorities passing, 89.

Potential is the score with the first three Priority order items set to passed and the caps applied again. It is never below the current score; with fewer than three failed or partly passed checks, it uses those there are.

The gap between score and potential is what those three fixes are worth in our model. In the project panel, each task shows its own gain, computed the same way.

If the three fixes remove the last critical blocker, the potential can rise past 45; if a blocker remains, it stays capped. And because the score is a share of the measured weight, the same fixes are worth more points on a site where less weight was measured.

• Partial fixes: it assumes each of the three passes in full.
• Effort: the three are picked by points, not by how long they take (Priority order).
• Blockers beyond the first three: they still cap it. With four critical blockers, fixing three leaves one, so the potential stays at 45 or lower.
• Checks we couldn’t check: they stay out. Once a blocked page opens, newly measured checks can pass or fail, so the next real score can land above or below the potential.

• Fixing the first three priorities, then running the free test again; the potential is recomputed from the new top three.
• The sample report shows a real score next to its potential.

Readiness score (free test): How 27 checks on your public pages become one number from 0 to 100.

• Agent readiness score
• Check result and credit
• Couldn’t check
• Not applicable
• Insufficient measurement
• Critical blocker
• Readiness level
• Category score
• Priority order

Run the free test →All terms in the glossary →