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org_identity

Business identity

Why it matters An agent wants to confirm the seller is a real business; a store with an unclear identity falls behind on trust.

Category
Policies and trust
Weight
2 of 100 points
Critical blocker
No. If it fails, it only costs its own weight.
Applies to
Online stores
Effort
1 hour · developer
Score model
v2.4

How we measure it

We look for the business (Organization) in the structured data of the pages we read: contact details and social profile links (sameAs). Both pass, one missing is a partial pass, no business data fails.

What the result page says

These are the sentences in the test result; “…” is replaced by what we found on your site.

  • PassedOrganization data is present: …, with contact details and social profiles.
  • PartialOrganization data is present but missing: ….
  • FailedThere’s no Organization data describing your store.

How to fix it

Target: The homepage carries OnlineStore data with name, address, contact details and social profiles.

Example code

{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "@id": "https://example.com/#org",
  "name": "Store Name",
  "url": "https://example.com",
  "telephone": "+1 000 000 0000",
  "address": { "@type": "PostalAddress", "addressCountry": "US" },
  "sameAs": ["https://www.instagram.com/store"]
}

Example values (example.com, product name, price) are placeholders; replace them with your own.

How to verify it yourself

The homepage’s OnlineStore/Organization JSON-LD should include name, address, phone and sameAs.

Fix it with an AI coding agent

Paste this into Claude Code, Cursor or another coding agent working on your store’s code. Review the change before you deploy it.

You are working on my online store. Specoria’s agent readiness test checks the item below. Fix it so AI shopping agents can read the store and act on it.

## 1. Business identity (org_identity)
Target: The homepage carries OnlineStore data with name, address, contact details and social profiles.
Example fix (adapt it to this codebase and platform; example values are placeholders):
```
{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "@id": "https://example.com/#org",
  "name": "Store Name",
  "url": "https://example.com",
  "telephone": "+1 000 000 0000",
  "address": { "@type": "PostalAddress", "addressCountry": "US" },
  "sameAs": ["https://www.instagram.com/store"]
}
```
Reference: https://specoria.com/method/checks/org-identity/

## Rules
- First look through the codebase and tell me which files or templates you will change, before editing anything.
- Change only what these checks need, and keep the visible page and the structured data saying the same thing.
- Never invent prices, stock, shipping or return terms, reviews or product identifiers (GTIN): take them from the store’s real data or ask me.
- Don’t block or slow down real visitors and don’t add tracking.
- After deploying, run the free test again at https://specoria.com/ to verify the fix.

Specifications and guidance

The check is based on these open sources; links go to the publisher’s own pages.

Where it sits in the 196-criteria framework

The result of this check counts as evidence for these items of the readiness framework:

  • 2.1 Organization schema on the homepage

The framework and its source →

Run the free test See the sample report →