TÜRKİYE GUIDE · FOR INFORMATION

Selling in Türkiye: legal pages agents read

What the free test measures on stores selling in Türkiye: legal page links, VAT-inclusive prices and the return window, and how each is measured.

Türkiye

Why agents look at these pages

A shopping agent wants to show its user the terms before ordering and to confirm the checkout total. The five checks below measure this for stores selling in Türkiye. Two of them apply only in certain markets: the legal pages check only in Türkiye, the VAT check in Türkiye, the EU, the UK, Switzerland, Australia and New Zealand.

Check

SC-POLICY-06 · weight 2 · Policies and trust

Why it matters: An agent wants to show the terms before ordering; in Türkiye these pages are a legal requirement.

What passes: The footer links to the distance sales contract, the pre-information form and the privacy notice.

How the free test measures it

Measured only for the Turkish market: we look for a distance sales contract, a pre-information form and a privacy notice among the homepage and product page links. All three pass, none fails, anything in between is scored in proportion. Not applicable in other markets.

Check page: the fix, a code example and how to verify it →

Check

Taxes-included wording

SC-CONSISTENCY-05 · weight 2 · Consistency

Why it matters: The agent confirms the checkout total; if taxes or fees are added at the last step it stops the order.

What passes: The price states that taxes are included, and shipping cost is visible before the cart.

How the free test measures it

For Türkiye, EU countries, the UK, Switzerland, Australia and New Zealand we look for a “VAT included” style phrase in the product page and homepage text. Present passes, absent fails; other markets are not applicable.

Check page: the fix, a code example and how to verify it →

Check

Returns page and window

SC-POLICY-02 · weight 4 · Policies and trust

Why it matters: An agent wants to tell the shopper the return window and who pays; if the page isn’t clear it can’t verify the condition.

What passes: The homepage links to an HTML returns page that states the window, fees and method clearly.

How the free test measures it

We find the returns page from links on the homepage and product page, open it and look for the return window (days). Days found passes; a page without days, or a PDF-only policy, is a partial pass; no page fails.

Check page: the fix, a code example and how to verify it →

Check

Machine-readable return policy

SC-POLICY-01 · weight 5 · Policies and trust

Why it matters: The return window is an agent filter; a store it can’t verify isn’t recommended to a shopper who wants returns.

What passes: The return policy is defined once at organization level (OnlineStore → hasMerchantReturnPolicy) or on the product offer, with the same values as your returns page.

How the free test measures it

We look for a machine-readable return policy (MerchantReturnPolicy) at product, offer or Organization level, resolving @id references. We check three fields: the window type (returnPolicyCategory), a whole number of days for a finite window (merchantReturnDays; “30 days” or 14.5 don’t count) and the country (applicableCountry). All complete passes; a policy with missing fields is a partial pass (one missing 0.75, two 0.6, all three 0.5 points); no policy fails.

Check page: the fix, a code example and how to verify it →

Check

Return window consistency

SC-CONSISTENCY-04 · weight 2 · Consistency

Why it matters: Conflicting terms lower the agent’s trust; it may quote the wrong window.

What passes: The return window in structured data equals the one on the returns page.

How the free test measures it

We compare the return window in structured data with the one on the returns page. Equal passes, different fails; if either is missing there’s nothing to compare and it isn’t counted.

Check page: the fix, a code example and how to verify it →

For information

Informational note: the right of withdrawal

Under the current text of Türkiye’s Distance Contracts Regulation, the right of withdrawal for sales of goods lasts 14 days, starting on the day the customer receives the goods. We explain the 2026 changes and the Council of State ruling in our return policy article.

Source: Mevzuat Bilgi Sistemi: Distance Contracts Regulation ↗

How shopping agents read your return policy →

Limits

What the test does not check

  • The content or legal validity of your contract, pre-information form or privacy notice: only whether the links are there.
  • Whether the return window you publish is the one the law requires: the test reads the number of days, it doesn’t judge it.
  • Whether exceptions to the right of withdrawal are applied correctly, or how discounts and earlier prices are displayed.
  • Registrations and filings with public authorities.

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